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AI is a powerful tool, but it doesn’t have the instincts to determine what to build and why.


I do.

Subject 1
Tamara Hendley

The human
behind the  build.

Hi! I'm Tamara. At my core, I am an insanely curious problem-finder, problem-solver, and product builder with a passion for turning big problems into well-crafted solutions that demonstrate a deep consideration for the user. 

I've worked in an early-stage startup and within enterprise transformation efforts, operating with a combination of data & taste to bridge the gap between what leadership envisions, what design & engineering teams can realistically ship, and what end users will (happily🎉) adopt.

Open to consulting engagements

From leading product strategy, UX, & UI for a small start-up to building enterprise-level systems for investment banking teams, shepherding creative solutions to complex problems is my favorite thing to do. See the breadth of my past work below.

From leading product strategy, UX, & UI for a small start-up to building enterprise-level systems for investment banking teams, coming up with creative solutions to complex problems is my favorite thing to do. See my past work below.

What I’ve done.

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How I think.

In my spare time I like to travel, play piano, cook, and...think about products. Nope, I'm not joking 😂. These product improvement cases are driven by my real observations. Not a blog! Just my brain at work.

Pink Poppy Flowers

Let's Work Together

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