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AI is a powerful tool, but it doesn’t have the instincts to determine what to build and why.
I do.
Tamara Hendley
The human
behind the build.
Hi! I'm Tamara. At my core, I am an insanely curious problem-finder, problem-solver, and product builder with a passion for turning big problems into well-crafted solutions that demonstrate a deep consideration for the user.
I've worked in an early-stage startup and within enterprise transformation efforts, operating with a combination of data & taste to bridge the gap between what leadership envisions, what design & engineering teams can realistically ship, and what end users will (happily🎉) adopt.
From leading product strategy, UX, & UI for a small start-up to building enterprise-level systems for investment banking teams, shepherding creative solutions to complex problems is my favorite thing to do. See the breadth of my past work below.
How I think.
In my spare time I like to travel, play piano, cook, and...think about products. Nope, I'm not joking 😂. These product improvement cases are driven by my real observations. Not a blog! Just my brain at work.

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