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UBS

Pipeline Database Project | Jan. 2022 - Oct. 2023

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As an Investment Banking Analyst, then promoted to Associate at UBS, I was an expert on all the tasks my fellow junior bankers had to perform and the many points of friction. It was clear from the voices of discontent and the high turnover that the repetitive, manual tasks we were required to perform were affecting morale. Seeing the frustration as an opportunity for us to introduce automation and leverage data much better across the organization, I pitched a new Strategic Design role to the head of our department. I became responsible for identifying & building new systems and processes to help make us more efficient as a department.

Again, I was a team of one, conducting all strategy, research, design, & coding myself 🧍🏾‍♀️

Finding the real solution, not fixing one broken document

After beginning my new role, the first problem I sought to address was our disorganized and inconsistent Weekly Pipeline report. This single PDF guided our Weekly Pipeline Call, which was meant to give 90 bankers across the country shared visibility into everything that was in the pipeline across the department, from client RFPs to client meetings & pitches. It failed miserably.

 

The document itself wasn’t the biggest problem, though; the data beneath it was. It was manually compiled in Excel by a new junior banker each week who individually emailed every (already stressed!) team for updates on Monday mornings. As a result, the data was rarely current, full of duplicate and incorrect items, and the PDF file had to be manually reformatted every single week.

 

The entire process to create this document that wasn't even legible in its final form took 3 hours of time that could've been better spent on client-facing work.

 

Why it mattered:

Unreliable pipeline data and reports meant leaders were steering a 90-person department on information nobody trusted. Not to mention that because the department spanned every region and sector, reusable client pitches and ideas were invisible to the teams who could have leveraged them.

Reformatting the PDF would have treated the symptom. The real solution was building a single reliable source of truth for client touchpoint data, with the manual portions of the work automated away.

Approaching the build thoughtfully

Designing for everyone the process touched

I interviewed across every level - junior and senior bankers, regional heads, compliance, and the department head. Each stakeholder group used the pipeline differently, and a tool that ignored any one of them would be abandoned. I turned those conversations into process diagrams and a requirements list to make sure I didn't leave out anything that could be addressed through the build process.

 

Choosing the pragmatic tool, not the prestigious one

With effectively no budget, I audited what we already had licensed and chose Microsoft Access. It was certainly not the most high-tech option, but the right one on cost, customization, deployability, and ease of maintenance. I scoped it into a four-phase roadmap to de-risk the build and show value early, then presented the plan to the department head for buy-in and approval.

 

Building the system and organizing the rollout

I designed and coded both the front and back ends of the database system, teaching myself SQL and VBA through forums as I went. The system was tastefully designed with automated email generation, one-click report generation, full search capabilities, and automated compliance checks. I tested with a small group of bankers before the department-wide launch, then built training materials, ran live demos, and stayed on as steward of data integrity, since bad data was what killed the old system in the first place.

*Please note, the Pipeline Database and associated work is property of UBS. I have recreated aspects from memory for illustration purposes.

Balancing tradeoffs

There were some key decisions I made that required tradeoffs:

  • Leveraged Microsoft Access instead of coding something from scratch. In a perfect world, we would have been able to hire a developer to help us build a fully custom enterprise software. The reality was that not only did we not have the budget, but our organization was very strict on security. Getting those approvals would have taken months that we just didn't have. In leveraging the custom capabilities within Microsoft Access, I knew it wouldn’t necessarily scale forever, but it was free, ready to use right away, and something the team could keep running without an engineer until we got the budget and resources to build something more substantial.

  • Built it on my own. That meant everything depended on me, but it was the only realistic option since we had no one else with an applicable skillset or interest that could help (remember, we're talking about finance-minded bankers here ☺︎). On the positive side, doing everything myself with oversight from key stakeholder groups kept the whole thing consistent.

  • Rolled it out in phases instead of all at once. People waited longer for the full tool, but the phased approach help me build trust early and let me fix and iterate things based on how people actually used it.

Decisions were made to ensure we got the best result we possibly could within significant budget and time constraints.

Realizing real outcomes

I set out to automate key repetitive tasks, reduce time spent manually formatting reports, increase knowledge share throughout the department, and create a single system that allowed us to manage our client interactions more effectively. These objectives led to real outcomes, which included:

  • Cut manual work from hours to seconds. The weekly report and required compliance approvals/emails were automated end to end. These processes that would have taken 1-3 hours were now reduced to 1-2 seconds.

  • Made knowledge actually findable. I designed our reports to include keywords and clickable links to files on the shared drive. Bankers loved this feature because they no longer had to hunt down decks or proposals discussed on the Pipeline Call that they found interesting. I received a lot of positive feedback of how helpful this feature was.

  • Improved strategic planning. With reliable, current data, group heads could monitor client coverage and reallocate resources deliberately.

  • Earned a promotion to Director. The impact led to my promotion to Director and a new mandate to build an automated revenue-tracking system for the firm’s municipal deal activity. I started the revenue project, but didn't get to finish it before the firm acquired Credit Suisse and subsequently laid off the entire Public Finance Investment Banking Department.

Outcomes

Reduced 1-3 hour tasks to seconds

New search capabilities

Improved strategic planning

Promoted to Director

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