PROJECTS
I enjoy imagining new product ideas and features from a “who say’s we can’t?” level of creativity and innovation. I also deeply appreciate seamless experiences and operate within my own Four C's framework as a creator: does it fully consider the users needs & wants? is it clean? is it clear/concise? and most importantly, is it cool to use?
Explore some of my past work to see my philosophy in action.
JoinLinks
User Engagement Project
JoinLinks is a social app & website that began as an attempt to make meeting new people and finding things to do in a large city less daunting. Our core team consisted of 4 Los Angeles transplants who had built a community in LA and wanted to help others do the same. After 2 years of researching, designing, and testing we officially launched in 2023 and gained a few hundred users. In 2024, with a better marketing push and viral campaigns on TikTok and Instagram, we secured an additional 2,000 users. While exciting, we still weren't seeing as much activity across the app as we expected. We entered 2025 with the goal to change that.
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Project Duration: 1 year
UBS
Pipeline Database Project
While an investment banking analyst/associate at UBS, I participated in a weekly all-hands meeting called the Weekly Pipeline Call. In this virtual meeting we discussed various items that were in the “pipeline” throughout our Department of about 90 bankers located across the U.S. The single PDF document we used to guide the weekly call was intended to help maintain visibility across the department so that everyone was on the same page, but it didn’t accomplish this at all. I set out to build a database with a beautiful accompanying interface that could effectively track our data, automate old manual processes, and generate clean reports that were a lot more functional than the disparate Excel tables we were using.
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Project Duration: 1 year
Siebert Williams Shank
Community Impact Project
Siebert Williams Shank is a full service Investment Banking and Financial Services company. Its municipal finance department has underwritten and transacted on more than $1 trillion of municipal bonds on behalf of state and local governments, non-profit organizations, health systems, school districts, and more. Many people do not quite understand the significant benefit of municipal bond transactions to our society. The Firm was on a mission to become the first of its peers to quantify the real-world impact of its deal activity in tangible terms so that clients and the broader municipal community could better understand its contribution to the world.
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